Plaion celebrates Payday 3's launch by giving away a "month's average salary"

Publisher Plaion marked the release of Payday 3 earlier this week by giving away "a month's average salary" to one lucky Londoner.

Choosing London because it's reportedly the city that struggles "most with money management", Plaion set up a cross-city publicity stunt to put the local community to the test and have them follow the trail to a secret location where a "specially-branded van" hosted 2000 fake dollar bills.

You can see highlights of the promotion in the video below:

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source https://www.eurogamer.net/plaion-celebrates-payday-3s-launch-by-giving-away-a-months-average-salary